MY PROCESS
The ability to combine empathy, creativity and rationality to meet user needs and business goals.
Design is often seen only from an aesthetic point of view rather than the more structural aspect. If we fail to allow for this crucial work during the design phase we often land on a first-come first-serve solution. Critique is also an important part of the design process, the feedback you get can help make better decisions, overcome obstacles and strengthen the end result.
RESEARCH
What are the user needs, business needs and technical capacities? Create a user journey that lists all stages from Discovery, First-time, Return to becoming an Expert.
IDEATE
Explore as many ideas as possible. Sketch a storyboard of all the key steps the user might take. Discuss the best ideas and decide which one to prototype
PROTOTYPE
Create an artifact that allows for testing ideas with users, business stakeholders and technical experts. Does the solution meet their needs?
DESIGN
Ensure no detail is spared; making sure the layouts are beautiful, the typography is right, and the brand is being represented. Finally, put a cherry on top with surprising and delightful details.
