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RESPONSIBILITY
IA, UX/UI Design, Product Design
Overview
As a Senior Designer at Digiflare, I was assigned Bell Media as a client which also included the TSN app. The existing version of the TSN app at the time had proven that it was in need of a redesign; starting from a UX perspective. Based on the current number of downloads, happiness, engagement, adoption and retention showed an overall low success rate.
Research
Performed research of the existing product to determine the current user pain-points and determine measurable usability goals. Learned more about user characteristics, needs and preferences to help establish what changes were required to improve the app experience.
Wireframes
Wireframes were then created to simulate the navigation and user flow. It serves as a quick way to test and validate product decisions before high fidelity designs.
User Experience & Visual Design
After completing much of the design process through research, ideations, creation of wireframes and prototyping; it was time to move into the visual design of the app. Based on the research collected, I had a better understanding of the user's needs and motivations to ensure I could design a product they truly loved.
